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This is an online event.
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Register and pay online - $20
Learn about the untapped potential of Podcast Advertising for your brand. Podcasts are a growing marketing channel that provide a new advertising opportunity startups should be aware of. They can be a highly effective marketing tool with demonstrable returns for brands, when implemented into marketing plans with the correct objectives in mind. On March 19th, 2020, Edison Research Infinite Dial released that monthly podcast consumers grew by 16% year-over-year, cresting 100 million Americans for the first time. As marketers in the Age of Coronavirus, we can’t ignore the growth in Podcast listenership. According to a poll by Morning Consult, 18% of adults said they are listening to podcasts more than they did before social distancing and self-isolation — and the trend seems to be skewing towards younger audiences.
This webinar will cover :
- Why Podcast Advertising is effective
- How does Podcast Advertising work for brands
- Who is listening to Podcasts
- All the Advertising Options and Buying Strategies to save money
- Tips for effective campaign messaging
- Campaign tracking and performance
Presenter: Mariya Palanjian, MBA
She founded Globafly in 2017 after years of spearheading national marketing campaigns across traditional and emerging media channels for a wide array of internationally recognized and influential clients across a variety of industries (tech, news, e-commerce, digital entertainment). Prior to establishing a career in the advertising industry, her passion, vision, and entrepreneurial spirit were essential in building two successful direct-to-consumer startup companies in the bridal industry– weddingish.com and lanalia.com. These companies have been featured in Brides, The Knot, the Los Angeles Times, TLC’s “Brides of Beverly Hills” to name a few. That, in turn, led to an exclusive deal with TLC, which featured Lanalia shoes on the “Brides of Beverly Hills” program. With television exposure came vendor opportunities with studios like Sony and Warner Brothers to make custom shoes for their tv shows and celebrity clients like Julia Louis-Dreyfus, Eva LaRue, and Joely Fisher.
Through all of her combined experiences in advertising and start-ups, she launched Globafly with the mission of spreading global brand awareness and engagement one city at a time. Globafly’s first client, The New York Times, trusted this concept and saw results 2x beyond KPI. Specializing in targeted city takeovers while incorporating key regional and national influencers, on social and audio platforms. Globafly has expanded its portfolio and grown over 300% year over year through its mission to be globally minded and locally connected. Based on what she has learned from her direct-to-consumer businesses in the bridal industry and managing a large and diverse client portfolio, her goal is to spread Globafly’s mission and share what she has learned with you in any venture you may be hoping to jumpstart.
