Brand Story (The Foundation)

Use your vision to inspire and your mission to guide. John believes that businesses built to last are ones that make an impact. Knowing how your business fits into the world, what you want to accomplish, and how you want to do it can position your brand on a path to success. Whether your business has defined its mission and vision or not, the ideas to shape these statements are alive and active within your organization. Sometimes your just need to discover them.

       Speaker: John Paulsen

An entrepreneur and ideator, John Paulsen spent the last 21 years developing brands and their digital and traditional strategies. His diverse background includes digital media, web development, SEO/SEM, eCommerce, Social Media Strategy, and entrepreneurship. Currently, John is leading the brand exploration, marketing and web strategy offerings for HMG Creative (www.hmgcreative.com), a design and marketing agency in Austin, Texas. He strategically guides clients to find their brand’s purpose by discovering their ambition, clarifying their approach, and effectively living out their unique brand story.