Thursday, July 30, 2020 from 1:00 PM to 2:15 PM CDT
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This is an online event. 



Enrique Rubio, Director, IL SBDC International Trade Center at ICNC 
(312) 421-3941 

Presented by the Illinois SBDC ITC at ICNC.

USMCA: Sound Export and Sales Strategies into Mexico

Mexico’s USD 1.1 trillion economy makes it the second largest economy in Latin America and the 15th largest economy in the world. Mexico has a large, diversified economy that is linked to its deep trade and investment relations with the United States. On July 1, 2020, the USMCA entered into force, replacing NAFTA. The Illinois SBDC's International Trade Center at ICNC is pleased to have John Hyatt and Jorge Caņedo present a live free webinar on USMCA: Sound Export and Sales Strategies into Mexico on July 30th at 1:00 PM – 2:15 PM CDT. 


In this informative webinar, we will cover the following: 

  • How will the USMCA affect possible duties and getting my product exported to Mexico? 
  • How can I prevent long delays and seized products at Mexican customs which can result in significant fines and lost revenue? 
  • How does Mexican customs compare to its US counterpart? 
  • What permits and certifications are required to export my product to Mexico? 
  • Is Mexico is a “safe” country to travel to and do business in? 
  • Determining if there is a healthy market for your product or service in Mexico 
  • What are the strategies employed by firms with successful sales and distribution in Mexico? 
  • How do sales channels and my channel partners differ in Mexico when compared to a country like the United States? 
  • How to “think global and act local” while selling into Mexico 
  • Will your product be a fit for e-commerce/Amazon in Mexico?  



John Hyatt is an international business development professional who has spent the last 11 years in Mexico City assisting international firms with sourcing and market development projects in the United States, Latin America and the Caribbean. 

He has true expertise in assisting international firms in Latin America, preventing them from making cultural mistakes that can end up costing millions in lost revenues. Additionally, John has a high level of expertise in analyzing, consulting and assisting foreign firms in launching and managing successful operation, sales and distribution in Latin America and the Caribbean. 

John is the co-editor of Mexican Business Culture, Essays on Tradition, Ethics, Entrepreneurship and Commerce and the State, a book dedicated to giving the foreign businessperson the necessary information and know-how for navigating the challenge of doing business in Latin America’s second largest economy. 

Jorge Caņedo is a supply chain and global trade executive, advisor and entrepreneur, with more than 15 years managing global sourcing, manufacturing, QA, logistics and international trade activities across diverse industries like retail, building materials, energy, food and agribusiness. 

Being passionate about supply chain management, Jorge founded Compass, the best 4PL services option for Mexican companies that want to outsource and improve their sourcing, procurement, and logistics processes, and for US companies that want to have a strong partner in Mexico and Latin America to start a business or improve current operations.

The Illinois Small Business Development Center and Illinois Small Business Development Center International Trade Center is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA), the Illinois Department of Commerce & Economic Opportunity, and the Industrial Council of Nearwest Chicago (ICNC). Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact the center at (312)433-7656 or (312)433-2373.