Guiding Principles

What core values define your brand? Whether you identified them or not, core values are baked into the fabric of your organization and lived out every day. With intrinsic momentum to carry your brand forward, these values should be aligned with your brand, flowing from your brand story and illuminating the heart of your organization. When you put them into action, values become guides that govern the culture of your brand from the inside out.

       Speaker: John Paulsen

An entrepreneur and ideator, John Paulsen spent the last 21 years developing brands and their digital and traditional strategies. His diverse background includes digital media, web development, SEO/SEM, eCommerce, Social Media Strategy, and entrepreneurship. Currently, John is leading the brand exploration, marketing and web strategy offerings for HMG Creative (www.hmgcreative.com), a design and marketing agency in Austin, Texas. He strategically guides clients to find their brand’s purpose by discovering their ambition, clarifying their approach, and effectively living out their unique brand story.