Capital: Bootstrapping 101

All businesses need capital to start operating and to grow. But many new or small  companies do not know where to look to identify and secure the necessary seed capital or funding.

Capital: Bootstrapping 101 will teach you how to evaluate your funding needs and determine whether a debt or equity strategy is appropriate for your business. Financing options e.g., friends and family, crowd funding, angel investment, venture capital and institutional funds will be discussed.   Plus, attendees will gain an understanding of how to craft a fiscal management strategy for growth.

What You Will Learn

• What a pitch deck is and what to include in yours
• How seed capital can help you
• Differences among Series A, B and C funding rounds
• Why the JOBS Act matters to small businesses
• Exit strategies to consider

        “Full wealth of knowledge provided regarding all aspects.”    - Christopher G.

Instructor: Dr. Stephanie Ardrey

Dr. Stephanie Ardrey has more than 25 years’ experience of building profitable ventures in sectors such as entertainment, real estate and finance. In founding the ArdreyGroup, a more than $250 million joint venture marketing and communications firm with offices in seven states, she became a leader in multicultural advertising. Her clients have included the California Department of Health Services, Bank of America, the Golden State Warriors and numerous others.

Dr. Ardrey aka Dr. Money is also the author of “Show Me the Money: The 9Ps To Profit!” and an adjunct professor at UCLA and Cal State Los Angeles. She has trained thousands of entrepreneurs on business planning and strategic growth, especially advising them on debt and equity strategies.