Marketing Library Services for Schoolchildren - Webinar (10/06/20)

The COVID-19 pandemic has changed how schools operate, and with that, the children who have the greatest needs may be left behind. This is where libraries can step in – by offering technology and internet access, digital literacy skills, educational support, access to reading materials, and other valuable services.

In this session, we will talk about how you can use marketing strategies to identify the wants and needs of schoolchildren and their families. Then we’ll cover different strategies you can use to communicate with them about what your library has to offer in support of their needs. Finally, we’ll discuss one case study of a library-public schools partnership and how marketing contributed to its success.

Virtual Trainer: Cordelia Anderson

Cordelia Anderson is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included the Library for the University of North Carolina at Charlotte, the innovative design firm Margaret Sullivan Studio in New York and the Fort Worth Public Library.

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.