Where
This is an online event.Payment
Register and pay online. $20
Contact
Patty Rosspatty@goldenstatemarketing.net
Marketing Plan 101 - Creating Your Roadmap To Success
Before you go any further, know exactly where you need to go! That holds true for life in general, but also when it comes to marketing your business. Without a map, you could wander off course and waste your time and money.
This workshop will teach you the basics of building a marketing plan including:
- Defining Your Business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats
- Defining Your Target Audience
- Developing a Budget
- Creating strategies using the 6 P’s (Product, Price, Promotion, People, Process and Physical Evidence)
- Determining your best marketing channels for educating your customers, generating leads, and developing brand awareness
Instructor: Patty Ross
Patty, a native Angeleno, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non profits. Golden State Marketing, and her other business,California Wine Marketing, were founded in 2006.
Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.