*This will be a live online workshop via Zoom* 

This workshop is designed to give small business owners an optimal digital marketing plan you will complete during the workshop to take home and implement yourself or with an outside service.

You should leave with a clear understanding of how to outsource services effectively. Workshop materials include a Digital Marketing Plan Workbook.

Workshop Outline:
How Internet Marketing Has Changed
How To Know What Will Work Best For Your Business
Developing Your Customer Profile
Picking The Best Marketing Channels For Your Business
Digital Assets - Websites, Facebook Pages, Yelp Page, Google Listing, Sales Funnels, Blogs, Podcasts, etc.
Digital Ads - Budget, Platforms
Organic Marketing Options
Promotions, Offers, Sales Incentives
Outsourcing

Workshop fee $15

Presented by Laura Burton
 
Laura is a Sales and Marketing Professional. Laura has been in sales and marketing for over 30 years and has sold B2C, B2B, face-to-face, insides phone sales, cold calls, warm leads, inbound leads, opening, closing, and was a top closer for over 25 years. She’s been on over 40,000 sales calls and sold many products and services. She spent over 8 years in internet marketing, analyzed over 15,000 businesses online, developed marketing strategies, managed sales teams, and develop sales scripts and sales systems. Her FREE eBook, 12 Secret Sales Hacks, is available on her website, 416sales.com. 

Cancellation Policy: 

If you need to cancel you must notify us via email 7 days prior to the workshop date. A confirmation of your cancellation will be sent once it is received. Calling the SCORE Fort Worth office is not acceptable for a cancellation notice. All no-shows or cancellations after 7 days will lose their paid workshop fees. 

All workshop fees must be paid in advance prior to workshop date. For security purposes we will not be able to accept payment for workshops at the door unless workshop is being held at James E. Guinn complex in Fort Worth, TX. 

CANCELLATION NOTICES MUST BE IN WRITING AND EMAILED TO: Jenny Day at ch.admin0120@scorevolunteer.org. Any other means of cancellation will not be accepted.  

SCORE is a resource partner with the SBA 

SCORE is a 501(c)(3) non-profit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for over fifty years. Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000 volunteers, we are able to deliver our services at no charge or at very low cost. 

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.