Tuesday, November 17, 2020 from 12:00 PM to 1:00 PM MST
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Office Manager 
SCORE Albuquerque 

Ask the Expert: One Hour of Q&A on Marketing -- 11/17/20

Are you having challenges getting -- and keeping -- customers?  If so, bring your marketing questions to this FREE interactive Q&A style one hour session, held every 3rd Tuesday of the month from 12pm-1pm.  Attend as often as you like -- but please register for each session.

Common questions you may have:

  • How do I best reach my customers?
  • How much time and money should I spend on marketing?
  • How can I create a marketing plan if I don’t have a budget?
  • Should I do social media?
  • I bought a TV/print/radio package and it didn’t work. Should I continue?
  • What is the best way to grow my business using marketing?      
  • Should I hire someone to do my marketing for me?
  • How do I measure my marketing return on investment?
  • What can I do to get FAST marketing results?
  • Do I need a blog and what do I write about?
  • What is differentiation statement and how do I create it?  
  • What is a USP and how do I come up with one?
  • What marketing mediums are best for my business (e.g., social media, PR, digital media, website, marketing collateral, radio, TV, etc.)?

Cost:  FREE -- but registration is required!

Facilitators (rotating): DJ Heckes, Diane Villegas.

DJ Heckes is an expert in Full BRAIN Marketing. Are you ready to learn all the skills to be a great relationship marketer for customer service? Unlike many speakers and consultants, DJ shows you exactly what to say and how to say it, and what to do and how to do it right. Are you well connected? Do you have a competitive edge? DJ is CEO/Owner of EXHIB-IT!, a GSA Certified, woman-owned small business headquartered in Albuquerque since 2000. EXHIB-IT! was founded and organized by DJ Heckes for the express purpose of providing quality products with exhibit marketing and design services to federal agencies and commercial enterprises. DJ is a SCORE mentor, is active in numerous local and national organizations, and is the author of Full BRAIN Marketing and The NOISE Behind Business.

Diane Villegas is a native New Mexican and owner of Big Picture Marketing Strategies, a marketing consulting agency that assists businesses in creating effective and strategic marketing plans – which includes everything from strategy, campaign development, media buying, corporate communications, social media, and customer retention. Diane has held leadership positions with Comcast as Southwest Regional Director of Marketing and at the REELZ Channel as Vice-President of Affiliate Marketing. Diane holds an MBA from UNM and was a 2014 honoree of Albuquerque Business First’s “Top 40 Under 40 Award.”


SCORE Albuquerque helps small businesses grow from start-up through maturity by providing lifelong learning opportunities for business owners.  Clients develop their own path to small business success by accessing one-on-one mentoring, workshops, Q&A sessions, Business Owners Councils, and a national network of resources -- all at no- or low-cost.  Our team of experienced entrepreneurs, business owners, corporate executives and managers are trained, certified mentors who help clients gain clarity to take the next step. SCORE is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. In New Mexico, SCORE also has chapters in Santa Fe and Las Cruces.