October 15th -- Online Only

Today, 4 in 5 consumers use search engines to find information about local businesses. Local online marketing is getting more and more competitive, and the first page of Google search results is getting smaller and smaller. Standing out is a challenge, but it is possible if you work at it.

This workshop you’ll learn how to optimize your business listing and other local search strategies.

You’ll learn:

The top online directories/citation sites you should get your business listed on
What’s NAP and why it’s so important
Some of the cool ways you can optimize your Google My Business listing
How the Google My Business Q&A feature can backfire if you’re not paying attention
Why frequently logging into your GMB listing is crucial and how it can prevent business from being lost to your competition
How long videos should be and learn who else can upload videos to your listing
What you can do if you find someone has made changes to your listing that aren’t correct
Other local SEO strategies that your competitors probably aren’t using

Not to be missed if you want to be successful. You get this right.....You Win.

If you’re ready to take the next step with digital marketing for your business, sign up for our workshop now! Each SCORE workshop is taught by an expert on the subject. Open to the existing or aspiring small business public.

Save a Seat.....Click on Register button below !

Your Instructor: Bill Easton

Bill Easton is the founder of Easton Design, a digital marketing and web design

agency which has offices in Cedar Rapids and Iowa City. He has over two

decades of experience in providing web design and digital marketing services to a wide range of businesses across Eastern Iowa and the globe. He has been a mentor/volunteer with SCORE since 2011 and enjoys working with a number of community organizations.