Brand Building: How to Clarify your Message so People Listen - 10/14/2020 - C0010 

Wondering why your marketing doesn't work? THIS could be why. Big brands know the secret to a compelling message. They have a process that gets them clear on how they communicate what they do. But small business owners usually skip this process and end up confusing customers with marketing that's all over the place. So what is this process? How can you clarify your message so customers listen?

Key Takeaways:

● Learn the three communication mistakes business owners make and how to avoid them

● Learn the messaging process the big brands use

● Learn the one-liner formula—the foundation for all your marketing

 About the Instructor:

Rebecca Williams helps clients align their messaging around a strategic story so they can connect with their customers and grow their business. She works with companies to help tell brand stories through a variety of brand activation campaigns.

Rebecca has been facilitating individual and group learning for over 20 years. She has a dynamic and interactive teaching style that keeps individuals engaged with experimental learning, peer coaching, and lots of humor.

All SCORE workshops and services are provided on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. All opinions, conclusions, and/or recommendations expressed in workshops are those of the presenters and do not necessarily reflect the views of SCORE or the SBA. SCORE is funded [in part] through a cooperative agreement with the U.S. Small Business Administration.