Online Donor Retention Workshop 

The AFP Donor Retention: A Self-Assessment Workshop is based on data collected via the Fundraising Effectiveness Project.  Its purpose is to show nonprofits the value of tracking overall gains and losses in gifts and donors – then how to use that information to develop cultivation strategies to improve donor retention.The focus of this workshop is on developing a donor retention plan based on what research indicates really works.

Topics covered include:

• Why organizations lose donors and money
• How keeping donors increases fundraising success
• Determining the effectiveness of fundraising efforts through use of the FEP Fundraising Fitness Test
• Developing a successful donor retention plan

Click here for the full agenda

Please register by October 28, 2020

About the Facilitator:

Lori Hunter Overmyer, CFRE

Lori Hunter Overmyer has twenty years of professional fund-raising experience with a focus on the arts, and human service organizations. Lori has developed an expertise in implementing annual and capital fund-raising plans, strategic analysis, major donor solicitation, and establishing development procedures to maximize effective operations and communications. She is skilled in marketing research, proposal writing, personal donor cultivation, recognition strategies and motivating board members to participate in the process. Lori was recognized by her peers and colleagues in 2011 by the Central Ohio Chapter of AFP as the Outstanding Fundraising Executive of the year.