Marketing Planning for Start-Ups and Small Businesses

*This will be a live online workshop via Zoom*

In this workshop we'll go over learning the fundamentals of marketing and how to systematically strategize/plan so that you can get better business results at lower costs.

Things we'll cover in this workshop:

• What is marketing?
• Progressing from an idea to a business
• Market segmentation and positioning
• Business viability
• Defining your Target Audience
• Competition analysis
• Marketing channel planning: Mass media and Direct media channels
• Q&A

Workshop Fee $25

Presented by Dennis Koshy

Dennis Koshy is a certified SCORE mentor and volunteer. He has over two decades of experience in Marketing, Consulting, Advertising and Consumer Insights in multinational organizations. He has worked across verticals like CPG, Fashion and Lifestyle, Food and Beverages, Aviation, Information Technology, Alcohol, Banking and Retail. He was a Vice President and Branch Head at Foote, Cone & Belding, and Vice President with Wunderman Thompson, formerly J Walter Thompson. He currently runs his own consulting practice.

Cancellation Policy: 

If you need to cancel you must notify us via email 7 days prior to the workshop date. A confirmation of your cancellation will be sent once it is received. Calling the SCORE Fort Worth office is not acceptable for a cancellation notice. All no-shows or cancellations after 7 days will lose their paid workshop fees. 

All workshop fees must be paid in advance prior to workshop date. For security purposes we will not be able to accept payment for workshops at the door unless workshop is being held at James E. Guinn complex in Fort Worth, TX. 

CANCELLATION NOTICES MUST BE IN WRITING AND EMAILED TO: Jenny Day at ch.admin0120@scorevolunteer.org. Any other means of cancellation will not be accepted.  

SCORE is a resource partner with the SBA 

SCORE is a 501(c)(3) non-profit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for over fifty years. Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000 volunteers, we are able to deliver our services at no charge or at very low cost. 

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.