*This will be a live online workshop via Zoom* 

What core values define your brand? Whether you identified them or not, core values are baked into the fabric of your organization and lived out every day. With intrinsic momentum to carry your brand forward, these values should be aligned with your brand, flowing from your brand story and illuminating the heart of your organization. When you put them into action, values become guides that govern the culture of your brand from the inside out.

Workshop Fee $15

Presented by John Paulsen

An entrepreneur and ideator, John Paulsen spent the last 21 years developing brands and their digital and traditional strategies. His diverse background includes digital media, web development, SEO/SEM, eCommerce, Social Media Strategy, and entrepreneurship. Currently, John is leading the brand exploration, marketing and web strategy offerings for HMG Creative (www.hmgcreative.com), a design and marketing agency in Austin, Texas. He strategically guides clients to find their brand’s purpose by discovering their ambition, clarifying their approach, and effectively living out their unique brand story.  

Cancellation Policy: 

If you need to cancel you must notify us via email 7 days prior to the workshop date. A confirmation of your cancellation will be sent once it is received. Calling the SCORE Fort Worth office is not acceptable for a cancellation notice. All no-shows or cancellations after 7 days will lose their paid workshop fees. 

All workshop fees must be paid in advance prior to workshop date. For security purposes we will not be able to accept payment for workshops at the door unless workshop is being held at James E. Guinn complex in Fort Worth, TX. 

CANCELLATION NOTICES MUST BE IN WRITING AND EMAILED TO: Jenny Day at ch.admin0120@scorevolunteer.org. Any other means of cancellation will not be accepted.  

SCORE is a resource partner with the SBA 

SCORE is a 501(c)(3) non-profit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for over fifty years. Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000 volunteers, we are able to deliver our services at no charge or at very low cost. 

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.