How To Generate PR For Your Small Business

This webinar will be about how small business owners can tell their stories and promote their products and services through earned print, broadcast and online publicity.

What You Will Learn:

• what is PR and how it can benefit your business
• understanding the basics of working with media
• how to create a compelling press kit
• the 1-2s of building your media list
• how to pitch your product, service, company to the media - print/online, broadcast
• amplification - or, how to leverage your PR

  Instructor: Sonya Grigoruk - SG Public Relations & Communications

Sonya Grigoruk is an award-winning professional with extensive in-house and agency experience building brands in the consumer lifestyle and health & wellness categories. Sonya offers an intuitive ability to create strategic campaigns that meet marketing objectives and deliver a positive ROI, leveraging media and influencers to drive consumer belief and behavioral change in global markets. Throughout her career, Sonya has worked with both Fortune 500 and emerging companies to promote goods and services to both consumers and B2B audiences.  

Prior to launching her independent practice, Sonya led global communications at The Wonderful Company, a $5-billion privately-held company and producer of Wonderful Almonds & Pistachios, Fiji Water, POM Wonderful, Justin Wines, Teleflora and other leading consumer brands.  While there, Sonya launched the company’s high-performing health communications practice, managing an internal team and a global portfolio of nine agencies throughout North America, Europe, Asia and Latin America. 

Representative clients include Disney Interactive; Sony; The Tahiti Tourism Board; The California Avocado Commission; wellness company obVus Solutions; Pendulum Therapeutics, an evidence-based microbiome company that uses DNA-sequencing to develop medical probiotics; AI medical technology company Eyenuk; biotech company Chromadex, producer of TRU NIAGEN™; the California Milk Processor Board (got milk?); Engine Fitness, developer of the Pilates Wheel; lifestyle expert and author of The Way In Andrea Marcellus; and many others. 

Sonya’s campaigns have been featured on The Today Show, Good Morning America, The Wall Street Journal, The Food Network, The Dr. Oz Show, NBC’s The Biggest Loser, Fox News, National Public Radio and in Shape, Oprah! Magazine, The Atlantic, The Washington Post, Newsweek, Prevention, USA Today, WebMD, the Los Angeles Times and more.

Register Now!