Carleton will define customer satisfaction the forms it takes, and why it is so important to the success of your small business. He will explain:

• why customers leave
• how satisfaction is linked to loyalty
• how to measure customer satisfaction
• how to improve customer satisfaction

    Speaker: Carleton Smith

Carleton is a SCORE volunteer with forty years of experience in management of sales, marketing, and engineering for high tech companies. He was Vice President of Worldwide Sales and Marketing for a Fortune 500 company with global operations and has management experience in sales, marketing, business turnarounds, manufacturing, engineering, acquisitions, and mergers.