When
Thursday, December 3, 2020 at 4:00 PM EST-to-
Thursday, December 17, 2020 at 5:00 PM EST
Add to Calendar
Where
This is an online event.Virtual Event: Education Day Series 2020
AIANH is offering our annual, year-end Education Day, broken into 3 one-hour programs over 3 Thursday afternoons in December. This year, Education Day will be entirely remote. This series focuses on the small firm practice of architecture in today's world and the business of effective and responsive firm management. We will bring thought-leaders in these areas to AIA New Hampshire to share their experience and insights.
Register for all three sessions with a single $20 fee for all. You will receive an email in advance of each session with a invitation link to each virtual presentation.
SESSION ONE
Marketing and Business Development Basics for Small Firm Architects
December 3, 4 – 5PM
Emily Hall, V.P. of Marketing, Charrette Venture Group
1 LU
When it comes to marketing your small architecture firm, where should you focus your efforts? What tactics yield real results? In this workshop, we’ll cover the basics of building a strong, differentiated brand for your small firm. We’ll also review how to start a marketing strategy and build an actionable marketing plan that is realistic, budget-friendly, and measurable. Finally, we’ll discuss how authentic business development is separate from marketing but critical to building profitable relationships.
SESSION TWO
Diversity and Equity in Architecture: What Does That Mean and How Can It be Achieved in Small Firms
December 10, 4 – 5PM
Emily Grandstaff-Rice, FAIA
Dr. Jonathan H. Jenkins, Psy.D, CMPC
1 HSW pending
The American Institute of Architects, as part of the global community, champions a culture of equity, diversity, and inclusion within the profession of architecture to create a better environment for all. Achieving this vision has a direct impact on the relevance of our profession and the world's prosperity, health, and future. This presentation will focus on how EDI can be implemented in small firm culture.
SESSION THREE
Business Planning Basics for Small Firm Architects
December 17, 4 – 5PM
Rena M. Klein, FAIA, V.P. of Investment Partnerships, Charrette Venture Group
Emily Hall, V.P. of Marketing, Charrette Venture Group
1 LU
Managing a design firm offers a variety of unique challenges and opportunities. An unpredictable business environment and quickening pace of change requires firm owners to adapt, but how can firm owners proactively prepare for growth in uncertain (and unprecedented) times? We will explore strategies for business planning, including basic business plan components, where to begin, and the importance of connecting purpose, finance, marketing, and operations. We will also discuss how to develop your firm values, vision, and mission in the context of effective business planning.
SPEAKER BIOS
Emily Hall
Emily leads Charrette Venture Group's Marketing Program, with a joint focus on attracting new clients and managing the broader marketing team that serves CVG’s Investment Partners. She brings over 19 years of architectural marketing experience to CVG, with a focus on discovering a firm's authentic personality and using it to drive strategy. She served for over six years as Senior Associate and Director of Marketing and New Business Development at Union Studio Architecture & Community Design and for nine years at DBVW Architects, both architectural firms in Providence, Rhode Island that have experienced significant growth. She received an MBA from the University of Rhode Island, a Master of Industrial Design from Rhode Island School of Design, and a BA from Colorado College. Emily is based in Detroit, Michigan.
Emily Grandstaff-Rice, FAIA
Emily is an architect at Arrowstreet with experience on a broad range of academic, hospitality, institutional, and commercial projects. Her leadership includes serving as the elected 2018-2020 Director At-large for the AIA Board of Directors, 2014 president of the Boston Society of Architects, and chairing the Equity in Architecture Commission. Emily’s innovative design work reinforces that a building is more than its shell; it is an experience. As a frequent speaker and writer on the future of architectural practice, Emily is fascinated by how technology, the social economy, and environmental urgency are addressed in Arrowstreet’s practice.
Rena M. Klein, FAIA
Rena leads Charrette Venture Group’s Investment Partnership Program. She has been instrumental in fostering connections between firms in the CVG network and developing the infrastructure of CVG’s knowledge-sharing community. Additionally, Rena advises all CVG Investment Partners on best practices in finance and operations.
Rena is a nationally-recognized expert in small firm practice and author of The Architect’s Guide to Small Firm Management (Wiley, 2010). With 20 years of experience as the owner of a small architecture firm and over 10 years as a consultant and educator, Rena brings a special understanding of design firms managed by entrepreneurial architects. Rena served as executive editor of AIA’s The Architect’s Handbook of Professional Practice, 15th edition (Wiley 2013), and is past-chair of the National Advisory Group for the AIAPractice Management Knowledge Community. She is based in Albuquerque, New Mexico.
