Tuesday, January 26, 2021 at 4:00 PM EST
Wednesday, January 27, 2021 at 12:00 PM EST

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This is an online event. 



New York Women in Business 
New York Women in Business 

Achieving Goals In Uncertain Times 


Good-bye, 2020, hello, 2021! 

“OMG, not another event about goals,” you think.

Good news. This will not be your usual start-of-year event.

We agree that setting and achieving goals matter. We also know nailing them can be hard...and that new perspectives and habits, systems and strategies can often make the difference, especially when the road ahead is uncertain.

 This conference is designed to help you think differently about your goals and sharpen the way you go about achieving them. We want you to walk away afterwards saying, “I now have clarity and tools that can help me set the right goals and achieve them.”

Register for this two-day virtual conference

Whether you offer products or services, sell direct to consumers or to other businesses, this conference is for you.

Learn how to build resilience into your business and set goals with built-in flexibility and a capacity for adaptation. Learn to accomplish objectives in fast-changing and unpredictable environments with tools that amplify your capabilities. Hear about brain hacks that can help rewire your thinking so you can more easily tackle instead of putting off uncomfortable challenges.

Who Should Attend?

Individuals with existing businesses or working on a startup.

Conference Overview

Click here to download speaker bios

Day One - Keynote and Panel Discussion

Tuesday, January 26 @4-6pm

Day One kicks off with a keynote address by Malla Haridat, back by popular demand. A highly demanded business coach and WeNYC mentor, she will speak about resilience, how to build it into our lives and businesses, and what it takes to succeed in the face of uncertainty. 

Susan Shapiro will then moderate a panel discussion with founders of the Design Gallery Studio, The Pretty Pink Rooster, Crimson Coaching and Malai Ice Cream. They will speak candidly about what they learned in 2020, how this informed their strategies for 2021, and what they suggest for startups and small businesses.

Day Two – Workshops (Wednesday, January 27 @10-12:30pm)

Wednesday, January 27 @10am-12:30pm

Amplify learning from Day One. Gain greater insight and perspectives from experts and peers, acquire new skills and tools, increase your ability to create a workable action plan for your business in 2021. These highly interactive workshops are executive-level leadership programs seldom available to small businesses.

There will be two rounds of workshops with three each to choose from. Each workshop lasts one hour. Get a chance to ask questions of expert speakers and peers, and craft a plan and process that works for you in 2021.

Get more out of the Conference by signing up for both days.

Day 1 is free but you must register to attend.

Day 2 Workshops are $20 each.

Register Now

You will receive individual workshop links by email after you register.

Want to double your takeaway?

 Set-up a free mentoring session with an expert SCORE mentor just before the start of Day One.  Save your place now and prepare to make the most from great advice. 

We also welcome business owners who cannot attend the conference but want to try out a speed mentoring session. First come, first serve. Places will go fast.

Workshop Detail 

Round A @10-11am

A1. “Anatomy of Getting What You Want” with Dr. Rowshanak Hashemiyoon, Neuro-Consultant and Transformational Advisor, Founder, Access to the Path

Tired of setting goals only to feel deflated when you don’t see them materialize?  Habits and coping mechanisms are largely biologically based. Hear a neuroscientist explain how and where they fit in the flow of behavior and influence what you do. Learn systems and hacks for harnessing your brain power so you get more done and feel more productive.

A2. “7 Steps For Turning Vision Into Reality” with Sharon Richter, Business Coach, FocalPoint Business Coaching

This workshop will cover steps to improve the quality of your business and increase the likelihood of achieving your goal, including:

  • Eliminating constraints; the 80/20 rule;
  • More, Less, Stop, Start;
  • Good habits in an uncertain and unpredictable times, and more..

A3. “Setting Goals for Growth” with Tanya Alvarez, Founder, CEO OwnersUp

Have you thought about what you'd like to see yourself doing in a year? Are you clear about what you want for your business and what you need to do to get there? Are you satisfied with what you have accomplished at the end of each month? Learn the goal system that has helped entrepreneurs achieve their goals consistently. Use it setting your monthly goals with input from other entrepreneurs.

Round B @11:15am-12:15pm

B1. “Embracing Flexible Decision Making” with Rebecca Maxwell, Co-Founder & Principal Consultant, Asentiv New York 

Drawing on her experience in crisis & contingency planning, Rebecca will lead an interactive workshop that gives participants a hands-on opportunity to practice flexible decision making.  Explore:

•   Managing Uncertainty - making decisions with less than perfect information

•   How we 'guesstimate' what comes next and what that means for us

•   Considering the external environment & evaluating our business model

B2.”Get Your Financial House in Order” with Tricia Taitt, Principal, Art of Money Matters

Pivoting has become a popular term over the past year as business owners figure out ways to stabilize/grow their businesses and respond to the changing needs of their clients. Learn what it takes to plan for, execute and fund a financially successful pivot. Move from decision making based on gut to decision making based on a plan.

B3. “Clone Yourself” with Juliana Marulanda, Owner, CEO ScaleTime

If no one can do things as well as you, it's probably because key skills and expertise are trapped in your head. Download your brain so you can take on more work, be clearer what needs to be done while keeping the quality your customers expect.


•  Get into action; create a plan to implement and get that business growing!
•  Break down your processes into workable chunks
•  Discover hacks to make your business more efficient.
•  Learn the 5 digital tools every small business should have

Day 1 is free but you must register to attend.

Day 2 Workshops are $20 each.

Register Now

You will receive individual workshop links by email after you register.


Did You Know

New York Women in Business has launched its directory of women-owned businesses on its website. Anyone can create a profile for free to search the directory for terrific women-owned businesses and register a business if you have been in business a year. CLICK to find out more and sign up.

Find and follow NYWIB on social media. Check us out on Facebook, YouTube, Instagram, and LinkedIn for videos, practical tips and tools you can use immediately.