Marketing During These Extraordinary Times

Every single dollar you spend on marketing must produce a positive return on investment or why do it?  Every second you waste on ineffective marketing ploys takes you away from a thousand other tasks you need to perform. You must continue to market but you must PIVOT to address the new reality. It is not the same old messeage anymore. The universe has fundementally changed and so has the way you do business. Learn the new way to communicate and the power of digital messaging.

Competition grows more savage every day. If your business rival uses techniques that increase his conversions, client interactions and bottom-line revenue, shouldn’t you learn how to do it as well? 

By the end of the seminar you will have a basic grasp on the magic metric, LTV. You will learn how to optimize your website, ads and social media to focus on results. Period.

  What you will learn: 

• The magic metric you must have before you spend a penny marketing.
• Learning how to create effective direct response optimized marketing campaigns.
• Understand why your website is most likely hurting your client acquisition plans.
• Figure out the perfect messages for all your social media initiatives.
• What questions to ask to ensure you are spending your marketing dollars wisely.

Please bring any examples from your marketing campaigns and we can do a quick review to discuss the wonderful things you are doing and perhaps suggest some subtle changes Any examples of what you were doing before the virus and what you are doing now would be tremendous.