Heather Turner 
413 785-0314


Thursday, February 18, 2021 from 2:00 PM to 3:30 PM

Heather Turner has over 20 years experience in the hospitality industry, the last 8 as an Executive Chef running restaurants.and has her own business working with bed & breakfasts, restaurants and other small businesses doing graphic design, social media, computer and social media instruction, and hospitality consulting. Currently she teaches digital marketing and social media, and is a keynote and educational speaker at conferences and association events around the country.




The Art of the S.W.O.T

Register Now!                

S.W.O.T. Analysis is an approach that can be used to assess personal and business practice and progress: strengths, weaknesses, opportunities and threats. It can be applied to a variety of strategic planning goals and evaluations for business, whether you are starting a business, trying to figure out a business name and more.

If you are an established business owner, S.W.O.T.  analysis can be used for evaluating your competitors, deciding on whether a new service or product offering is worth pursuing or whether or not now is the time to expand your business or hire more employees. S.W.O.T. Analysis is one of many strategic planning tools that businesses can use for decision makin