Wednesday, February 24, 2021 from 10:30 AM to 12:00 PM PST
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Zoom Webinar 


Carol Lynn Fletcher 
AFP Wine Country Chapter 

What I've Learned From One of the Largest Capital Campaigns in Sonoma County History

Whether you’re in a campaign, planning a campaign, or doing a routine fundraising drive, you’re sure to pick up some tips from this up close and personal discussion. We'll talk about successes and challenges faced while raising $30M+ for Catholic Charities Caritas Center, and what lessons you can apply to your own work, no matter what your budget is or what you are raising funds for. Topics include: goal setting and mid-course adjustments, staffing, campaign communications, and most important, working with and preparing fundraising volunteers, AKA "the campaign cabinet”. 

Join us for a robust discussion with plenty of time for Q+A!


Rebecca Kendall started fundraising in 2006 and has helped raise over $55M to address homelessness and poverty in California. For 13 years she has worked with Catholic Charities of the Diocese of Santa Rosa, currently serving as Chief Development Officer.  She spearheads their campaign for Caritas Village, a historic $125M housing and supportive services development in downtown Santa Rosa, slated for completion in 2022. She speaks and writes about the intersection of poverty and philanthropy for audiences across Northern California. Rebecca holds a BA in Philosophy and Theology and a Master's in Business Administration. She is a Leadership Santa Rosa graduate (Class 35) and board member of the Association of Fundraising Professionals -Wine Country Chapter. Rebecca recharges through music, speed-reading, and taking in the beauty of Sonoma County with her husband and children.