Thursday, May 6, 2021 from 9:00 AM - 11:00 AM CDT (US & Canada)

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This is an Online Event.

To get the best experience, please ensure that your computer or smartphone has a robust Internet connection to run the video and audio. (Please note that you are not required to install any software in order to participate.) When joining the Webinar, please enter the email address with which you registered when prompted "Please enter your name." This will help ensure we can distribute any follow-up workshop materials after the event.


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Market Research - 05/06/2021 

To reach, connect with and sell to your target market, you need to understand who they are and what will attract their attention so they will buy your product or service.

Learning about the marketplace does not have to be an expensive or time consuming process.  It is not limited to large companies. It can save you time, money and headaches as you make plans to launch your own business.

Learn about the market research basics -- 
  • secondary research where you rely on outside sources like industry reports or government statistics and 
  • primary research where you conduct your own research with customers and potential customers.
Faculty: Susan Spaulding.  Susan is an award-winning businesswoman, consultant, coach, mentor and published author.  Using her expertise gleaned as a business owner and from a forty-year consulting career in marketing and communications, Susan’s clients have generated sales, cultivated world-renowned brands, and sustained thriving businesses. She started her career as an advertising agency executive and developed, acquired, grew and merged a market research business. 

Recalibrate, A Strategic Guide for Accelerate Growth was her first book where she captured stories about what it takes for a business to recalibrate, to know when to take a hard-right turn. Recalibrate for Life 2.0, her most recent book, is focused on the stories of Business Leaders in search of Life 2.0.

Please connect at least 5 minutes in advance to be sure you have a good connection.  The webinar starts promptly at 9:00 AM and concludes by 11:00 AM.