Guiding Principles -
The Key to Brand Culture

Learn how to change Core Values into Guiding Principles. John believes these values/principles are often written too much as a strategy for irrelevant marketing messages. This practice can often leave internal company culture as an afterthought.

It's essential that organizations, big and small, coach their teams from the foundational thoughts that were actually used to define their culture.

Learn how to write fundamental Guiding Principles and use them to drive, guide, and motivate company culture.

        Speaker: John Paulsen

An entrepreneur and ideator, John Paulsen spent the last 21 years developing brands and their digital and traditional strategies. His diverse background includes digital media, web development, SEO/SEM, eCommerce, Social Media Strategy, and entrepreneurship. Currently, John is leading the brand exploration, marketing and web strategy offerings for HMG Creative (www.hmgcreative.com), a design and marketing agency in Austin, Texas. He strategically guides clients to find their brand’s purpose by discovering their ambition, clarifying their approach, and effectively living out their unique brand story.