Tuesday, May 11, 2021 &
Tuesday, May 18, 2021
8:30 AM - 11:00 AM CDT each day


8:30 a.m. Welcome & Logistics
8:45 a.m. Presentation with 2 short stretch breaks
10:45 a.m. Wrap Up


This is an online event. Login details will be emailed closer to the event date. Please add afp@afpnewi-afpnet.ccsend.com to your safe senders list to help ensure delivery of these details.


Holly Rutter and Liz Wollenberg, Programming Co-Chairs 
AFP Northeast Wisconsin Chapter 

Learn more about the book

Thanks to the generosity of our sponsors, the registration cost is reasonably priced for everyone, and a free copy of the book will be shipped to every registrant. Register by April 27 to ensure delivery of the book before the first session. Those who register after April 27 will receive their book after the first session.

This program has been approved for 1.0 pts of CFRE continuing education credits.

This program has been approved for 4.0 pts of CFRE continuing education credits. 


Are you ready to lead your major gifts program, take it to the next level, and uncover what might be holding you back? Join us on May 11th & 18th for a presentation by Jeff Schreifels, Senior Partner at Veritus Group, and Karen Kendrick, Director of Learning at Veritus Group. Over our two, two-hour sessions, Karen and Jeff will outline the major obstacles across our industry that are holding non-profits back from truly serving their donors and creating authentic, meaningful relationships, and how to make intentional changes to refocus your organization. 

In Session #1, we’ll begin by discussing the state of the non-profit sector and what Veritus Group has found through analysis of millions of donor records and one-to-one work with fundraisers and leaders across the country.

In between sessions, participants will provide feedback on the topics for the final session and receive valuable materials to begin integrating what they’ve learned in the training thus far.

In Session #2, Karen and Jeff will provide direct tools, strategies, language, and resources to assist in leading and advocating for change, beginning in your own day-to-day work with donors, and taking small steps to shift your organization’s approach to donors. 

Check out the session outline for more details of what to expect.

**BONUS!** Thanks to our sponsors, the $25 registration fee includes a free copy of Jeff's new book, co-authored with Richard Perry, Founding Partner of Veritus Group: "It’s Not JUST About the Donor: The Ultimate (Management) Guide to Major Gift Success” and access to both virtual sessions. To have your book before the first session, register by April 27. You will still recieve a book if you register after this date.

This program will be hosted live through the Zoom platform. Once you register, you’ll receive a confirmation email; login details will be emailed closer to the date of the program. We will be recording the program to share with those who register but cannot attend live.

Registration deadline: Monday, May 10, 2021.

Jeff Schreifels

Senior Partner, Veritus Group

Jeff has over 32 years’ experience in nonprofit fundraising, including early work as the Director of Development for two nonprofits.  Armed with knowledge and passion for fundraising, Jeff joined Richard Perry to form Veritus Group.  Jeff and Richard co-author the popular fundraising blog, “Passionate Giving,” and a podcast called “Nothing but Major Gifts,” as well as numerous white papers, all promoting mid, major and planned gift fundraising. Jeff is passionate about life, philanthropy, and relationships.

Karen Kendrick

Director of Learning, Veritus Group

Karen has worked in a number of different kinds of roles within the non-profit sector including being an MGO, Director of Development, and Executive Director. She has a passion for adult learning, coaching, and developing skills around facilitation and emotional intelligence. She’s been leading the Veritus Group Academy for the last six years and oversees all of Veritus Group's customized training work, enterprise partnerships, and VGA courses.