Where
This is an online event.Storytelling for the Woman Entrepreneur
Part 2
Connect with Your Customers and Your Inner Boss-Woman. Stories are an essential business tool today. Learn how to use stories to create messages that stick and how to explore personal stories to make an impact and build connections with customers. We'll look at:
- How businesses like P. Terry’s Burger Stand and Clarke Kent Plumbing use stories
- Your origin story and other stories
- How to use your stories
Takeaways:
Understand how and why stories work
Easy actionable storytelling tools
Stories to use in your marketing message and content
Who should attend:
New small business owners
Small business owners who are pivoting
Small business owners looking to strengthen their brand
Small business owners looking to create content
Speaker: Mahani Zubedy
In her 12 years in advertising in O&M, J Walter Thompson, McCann Erickson, and agencies helping small business owners build a message that sticks, Mahani learned that the most effective marketing starts with touching the heart. Stories touch hearts and minds more than any other form of communication. The connection transforms whether for a belief, idea, product, or service. She founded Story Heart School to give small business owners easy tools to uncover their stories, connect and touch their customers and grow their business.