Marketing plans are an essential part of business. A fluid marketing plan that moves with you as the market evolves is even better. And thus, we all know that planning is half the battle. This 90-minute webinar guides participants through marketing basics and the need-to-know components to develop a solid marketing plan. We’ll cover a 10-step approach to marketing planning along with considerations and research you can do prior to setting your plan. This session will also speak specifically to implications of COVID-19 and how to adjust your marketing plan accordingly.

Leave with a better understanding of how to:

• Research your competition and define your unique value proposition
• Set your business goals and create milestones for reaching them
• Create your buyer personas to understand their path-to-purchase
• Develop a marketing plan that supports business goals with proposed budgets and timelines
• Use provided templates and resources to monitor your plan, pivot as needed and track results

Presented by: Melissa Harrison

Melissa is CEO at Allee Creative. She develops marketing strategies for brands across the globe leading creation, curation and content execution. Her niche is small business, B2B, nonprofit, association, professional services, healthcare and higher ed industries. She’s been named a Top Content Marketer and a Top Young Entrepreneur by CMI and Minnesota Business. She is a 4-time recipient of the Hermes Creative Award. Strategy, process and timelines are her jam (she’s never met a spreadsheet she didn’t like).

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