Back to Basics: Creating a Marketing Plan - Webinar (07/15/21)

Have you been tasked with doing marketing for your library, but don’t know where to start? Work is always easier when you have a plan. Fortunately, creating a marketing and communications plan doesn’t have to be difficult.

In this session we will discuss how to create a simple marketing and communications plan for your library with audiences, goals, key messages and strategies. Then we’ll talk about how you can use that framework to create plans for special projects, programs, events and other initiatives. The more you can plan ahead, the easier it will be tor respond to requests when they come.

Virtual Trainer: Cordelia Anderson

Cordelia Anderson is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included the Library for the University of North Carolina at Charlotte, the Margaret Sullivan Studio in New York and the Fort Worth Public Library.

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.