More Than Programs: Marketing Collections, Spaces, and More - Webinar (09/02/21)

Programs have become a popular offering among library employees and customers alike. However, most libraries spend the bulk of their budgets on three things: books, buildings and employees. So why do we spend the bulk of our time marketing programs?

In this session we will discuss how to expand your marketing efforts to include and even prioritize other offerings such as collections, online resources, physical spaces and staff expertise.

Using real examples, we’ll review how marketing and communications are essential to supporting and communicating a library’s strategic priorities. Finally, we will explore how this broader approach can actually help to strengthen your library’s reputation and brand.

Virtual Trainer: Cordelia Anderson

Cordelia Anderson is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included the Library for the University of North Carolina at Charlotte, the Margaret Sullivan Studio in New York and the Fort Worth Public Library.

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.