Thursday, July 22, 2021 from 7:00 PM to 8:00 PM EDT
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SCORE Philadelphia 

Fundamentals of Marketing

Marketing your product or service can make the difference as to whether or not your business succeeds.

You'll learn about:

  • Creating a marketing plan
  • Identifying your target market through market research, competitive analysis, and SWOT (strength, weakness, opportunity, and threat) analysis
  • Assessing the 4 P's (product, place, price, and promotion) of your marketing mix
  • Reviewing the basics for successful selling - turning prospects into sales

Presenters are John Sinclair and Michael Mulcey. (Read more about John and Michael).