Topic: Marketing in the New Normal
Catch up with your NEFLIN marketing peers and reflect on lessons learned in 2021. How are you reaching patrons today and what are your plans for 2022?
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Rachel Cook is the Marketing and Public Relations Manager at the Alachua County Library District, where she oversees marketing campaigns, advertising, and media relations. A lifelong library lover, she joined ACLD in 2019 after working as a director, sales manager, editor, and reporter at newspapers in three states and serving as a communications consultant in Cambodia. She is constantly learning from and awed by her library colleagues. She loves creating and testing new marketing strategies and tools. |