How to Use Brain Science to Make Smarter Investing Decisions 

We teach and encourage our clients to save more and live below their means, but new research is revealing the deviously sneaky ways our brains sabotages this smart strategy.

In this fun and example-packed presentation, brain science researcher Graeme Newell reveals the latest revelations from the science of behavioral finance. You’ll learn to recognize the subtle behavioral clues that an investing decision may be based on irrational thinking or subconscious emotion. Graeme reveals the moments when we’re most vulnerable to impulsive decision making and how to get back on track before it costs us money.

Using fun exercises, weird brain games and fascinating science, Graeme takes us on a captivating tour of how our deeply flawed brains navigate the world of money.

1.5 CFP® CE credits

Speaker: Graeme Newell is an author, speaker and the president of 602 Communications, a brain science research and consulting firm that specializes in behavioral finance. He shows audiences how to use the latest brain science insights to make smarter decisions. He teaches business leaders how to make smarter investing choices, close more business and avoid costly mistakes.

Using brain scanning machines such as EEGs and MRIs, he gets direct feedback on the effectiveness of human decision making. Graeme doesn’t just ask customers their preferences, he peers inside their brains to see which emotion centers are lit up.

Graeme has delivered more than 800 speeches at events in 25 countries around the world. His presentations are filled with fascinating tech, games, prizes and fun interactions that show how to use behavioral finance techniques to optimize decision making. Most importantly, he leaves audiences with a toolkit of actionable tactics they can put to use right on the front lines.

Graeme Newell has done speaking, research and consulting for corporations across the globe, including: GE, Disney, Sony, CBS, Madison Square Garden, Comcast, and Universal Studios.

Links:

Website, YouTube, LinkedIn, Twitter

YouTube Vlog Videos:

 Understanding the Brain Science of Bad Decisions

How the “Availability Bias” Fools Us Into Making Impulsive Decisions

The Best Decision Making Tactics When You Experience a Setback

 

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