Fundamentals of Marketing

Marketing your product or service can make the difference as to whether or not your business succeeds.

You'll learn about:

• Creating a marketing plan
• Identifying your target market through market research, competitive analysis, and SWOT (strength, weakness, opportunity, and threat) analysis
• Assessing the 4 P's (product, place, price, and promotion) of your marketing mix
• Reviewing the basics for successful selling - turning prospects into sales

Presenters are John Sinclair and Michael Mulcey. (Read more about John and Michael).