Marketing with Memes & GIFs: Best Practices & Things to Avoid - Webinar (10/01/21)

As the internet evolves, campaigns are evolving based on viewership and trends. Many marketers are finding that adding humor to their campaigns is a great way to increase user engagement and create a brand voice that is less intimidating.

Learn what professionals recommend when it comes to implementing this tricky type of media and how libraries can, too!

Virtual Trainer: Laura Solomon

Laura Solomon is the Library Services Manager for the Ohio Public Library Information Network. She has been doing web development and design for twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She has written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.