Wednesday, January 12, 2022
12:00 PM to 1:00 PM CT

* Virtual Platform:


* The Zoom details will be provided in a separate communication after successful registration.

Event Timeline:

12:00 PM

12:00 PM - 1:00 PM
Virtual Presentation
(Includes Q & A at end of session)

Registration & Cancellation Policy:
Register and/or send cancellations by noon on Tuesday, 1/11, via email to:


CPE Credit:
This event is eligible for 1 CPE credit. Virtual participants must attend from 12:00 PM – 1:00 PM and answer polling questions to receive credit.


Michelle Weiss
Financial Executives International

Session Topic
Demystifying Search Engine Optimization

Search Engine Optimization (SEO) is an ever-evolving marketing discipline and moving target, and nearly impossible to truly master. But it's also an essential component of any company's marketing strategy if you want to be found in online search by your ideal prospects. This session will aim to provide clarity on how SEO works, address how to prioritize various SEO tactics, and offer some actionable tips you can begin to implement.

Learning Objectives

  • Attendees will gain a better understanding of how modern SEO works.
  • Attendees will learn how to prioritize where they should focus their efforts first with SEO.
  • Attendees will learn some actionable SEO tips they can implement on their own.


Frank Isca
Strategist | Weidert Group

Frank Isca is a Strategist at Weidert Group, a full-service inbound marketing agency and HubSpot Diamond Partner located in Appleton. His job is to be a top-level strategist that works with clients daily to ensure their programs are performing and the work Weidert Group delivers is up to agency standards. He’s actively involved in all client-related activities and guides those working on the team in how to deliver great work. Frank is passionate about helping B2B companies improve their online presence through inbound marketing and modern website design – attracting ideal prospects and converting them to lifelong brand advocates.

CPE Registry Logo Financial Executives International (FEI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

January 12, 2022 Virtual Professional Development Session: Instructional Method: Virtual; Experience Level: Basic Prerequisites / Advance Preparation: None; Field of Study: Communication & Marketing; Recommended CPE Credits: 1 Credit.
For FEI CPE credits, one credit hour equals 50 minutes according to NASBA guidelines. Some state boards may differ on how many minutes constitute a credit hour. Contact your state board for more information. For more information regarding administrative policies such as complaint and refund, please contact Michelle Weiss, Chapter Administrator: michelle@mwcommunications.org.