Session Topic
Demystifying Search Engine Optimization

Summary
Search Engine Optimization (SEO) is an ever-evolving marketing discipline and moving target, and nearly impossible to truly master. But it's also an essential component of any company's marketing strategy if you want to be found in online search by your ideal prospects. This session will aim to provide clarity on how SEO works, address how to prioritize various SEO tactics, and offer some actionable tips you can begin to implement.

Learning Objectives

• Attendees will gain a better understanding of how modern SEO works.
• Attendees will learn how to prioritize where they should focus their efforts first with SEO.
• Attendees will learn some actionable SEO tips they can implement on their own.

Presenter

Frank Isca
Strategist | Weidert Group

Biography
Frank Isca is a Strategist at Weidert Group, a full-service inbound marketing agency and HubSpot Diamond Partner located in Appleton. His job is to be a top-level strategist that works with clients daily to ensure their programs are performing and the work Weidert Group delivers is up to agency standards. He’s actively involved in all client-related activities and guides those working on the team in how to deliver great work. Frank is passionate about helping B2B companies improve their online presence through inbound marketing and modern website design – attracting ideal prospects and converting them to lifelong brand advocates.

Financial Executives International (FEI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.