Thursday, October 28, 2021 from 12:00 PM to 1:15 PM PDT
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Planned Giving Forum of Greater Sacramento

Inside the Mind of the Planned Giving Donor:
What Neuroimaging and Experimental Research Reveal About Donor Motivations

Reporting results from his research at the Texas Tech Neuroimaging Institute, Dr. James reveals the latest insights into how donors engage in charitable bequest decision-making. These findings come together to reveal the deep processes of donor decision-making in planned giving. Not just an academic presentation, this session presents practical, effective, and tested approaches to encourage generosity among planned giving donors. This course has been approved for 1.25 credits toward the CFRE.
About Russell James, J.D., Ph.D., CFP
Russell James is a professor in the Department of Personal Financial Planning
Russell James III at Texas Tech University. He directs the on-campus and online graduate program in Charitable Financial Planning. Additionally, he teaches Charitable Gift Planning at the Texas Tech University School of Law. He graduated, cum laude, from the University of Missouri School of Law where he was a member of the Missouri Law Review. He also holds a Ph.D. in consumer economics from the University of Missouri, where his dissertation was on charitable giving.  

Prior to his career as an academic researcher, Dr. James worked as the Director of Planned Giving for Central Christian College in Moberly, Missouri for 6 years and later served as president of the college for more than 5 years, where he had direct and supervisory responsibility for all fundraising.


PGFGS Member: No cost
Nonmember: $25