Value Proposition Canvas

If you understand why a customer would do business with you rather than with a competitor or doing without your solution, then you have a great advantage in growing your business.

You will learn how to leverage a tool called the Value Proposition Canvas to systematically uncover your potential customer's needs and wants. With that information in hand, you can look at how your product or service meets and delivers those needs.

Understanding what your cusomter considers to be important and valuable affects:

• Your marketing efforts
• Customer relationship and engagement
• Customer service practices and policies
• Partner relationships
• Future offerings

Presenter: Monica Cheng (Read About Monica)