Thursday, November 11, 2021 from 6:30 PM to 8:30 PM GMT
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Enterprise Causeway 
Enterprise Causeway 

Marketing For Start Ups

Workshop 1: Customer Personas - Knowing Your Customer

To succeed in business, you need to know your customer and put them at the centre of your business. Knowing your customer helps you to develop products and services they will love and help you to create marketing campaigns that help you cut through the noise.

In this first of 3 workshops Debbie will help you to use the “Marketing Persona” technique to create personas for your key market segments.

Customer personas for effective marketing

Topics covered:

  • Introduction to personas
  • How personas help drive sales.
  • How personas help improve marketing.
  • How personas help improve customer loyalty