SCPA Ad Sales Training featuring Ryan Dohrn


Friday, September 16, 2022
from 10 AM to 4:30 PM

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SCPA Offices 
106 Outlet Pointe Blvd.
Columbia, SC 29210

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Kassidy Wright 
S.C. Press Association 

You don’t want to miss SCPA’s upcoming ad sales training featuring popular sales strategist Ryan Dohrn! Join us on Friday, Sept. 16, as SCPA hosts Ryan for a full day of practical, innovative and inspirational ad sales advice. Based on initial feedback, we expect this event to sell out so if you’re interested in attending, sign up soon! 

Here's a breakdown of the topics we’ll cover:

10-11:30 a.m.  |  Flipping Objections On The Spot!
Objection handling is a skill that all sales people need to master. Ryan will highlight the ten most common objections media sales people face on a daily basis and show you how to flip those objections. Ryan will dig deep into objections like, “I’m moving all my advertising to social media.” And, “I am not seeing ROI from print.” And, “Print id dead.” This workshop is designed to give sales reps at all levels the skills they need to walk into any conversation with an advertiser with confidence.


11:45 a.m. – 1 p.m.  |  Selling Advertising Amidst Economic Uncertainty
The fear of economic uncertainty makes advertisers run for the hills. Add to that the fact that most advertisers are just barely recovering from the pandemic and you have a recipe for canceled contracts and ad sales rep frustration. Multi-million dollar media sales coach Ryan Dohrn shares highlights from his book Selling Forward. Proven methods to sell to emotionally drained, financially fatigued, Zoomed out advertisers in an ever-changing world of political and economic uncertainty.

1-1:45 p.m.  |   Lunch

1:45-3 p.m.  |  10 Steps To Hosting Super Short And Super Successful Meetings With Advertisers
Getting a meeting with an advertiser is hard enough. So, once you book the meeting, how do host an amazing meeting that will engage the advertiser and get them to sign on the spot? Ad sales coach Ryan Dohrn will share his 10-step meeting process that is easy to follow and has proven to result in 40% more closed deals. Learn to be precise, focused, prepared, and polished.


3:15-4:30 p.m.  |  Time Management Secrets To Get More Done In Less Time
This is one of Ryan's most popular workshops! From creating call zones, to time saving email templates, to making better use of your CRM tools - learn expert and well-tested tips to reclaim eight hours every week and win more business faster. Ryan will share his top 10 time management tools that will help you boost your personal productivity by 35% in just one week! 

Thanks to sponsorship from the SCPA Foundation Smoak Fund, the cost to attend is only $65, which includes a boxed lunch. This session is limited to 30 attendees. If you’d like to guarantee a spot, sign up today!

Meet the trainer: Ryan Dohrn is the Emmy award-winning creator of the 360 Ad Sales Training system and is a globally recognized media revenue consultant to over 500 companies.
Unlike other media sales training consultants, Ryan actually sells advertising EVERY day!
Most recently, Ryan earned his Psychology of Leadership Certification from Cornell University.
Since 1994 Ryan has worked in the radio, TV, and publishing space. Ryan’s resume includes time in promotions and sales at The NY Times Company, Disney, Cumulus, Citadel Comm, Vance Publishing, Morris Publishing, and PennWell. He has trained and coached over 30,000 ad sales reps to date and speaks over 60 times per year. In total, Ryan has been a part of over $500 million in ad sales to date.
Ryan loves teaching ad sales reps his simple and effective way to achieve ad sales success. Ryan has media clients in Australia, Spain, UK, Holland, and the USA.
Ryan is an internationally acclaimed speaker, business book author, and has been featured in USA Today and on

To date Ryan’s sales programs have impacted over $500,000,000 dollars in total media sales revenue. Most media companies see a 25%-35% lift in sales within 60 days of Ryan’s training.

If you do not see a confirmation window after registering or receive a confirmation email, please contact SCPA to make sure you are registered. Thanks!