When

Friday, September 16, 2022 from 8:00 AM to 6:30 PM PDT
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Where

Aloft Delray Beach 
202 SE 5th Ave
Delray Beach, FL 33483
 

 
Driving Directions 

COVID 19 Guidelines

Currently Palm Beach County no longer requires wearing a face mask while indoors. If this changes, we will update the guidelines accordingly.

All attendees are encouraged to wear a mask while in the meeting space, and restrooms at all times unless actively eating or drinking. If you have tested positive, have been diagnosed with COVID-19 or have developed COVID symptoms within 5 days of the event, please do not attend and email: gina@americaniv.com to make arrangements for someone to attend in your stead.

MORE EVENT DETAILS

  • Lunch will be provided.
  • Bring your Q&A for the presenters
  • Join your colleagues, the presenters, and vendors and open the door to new connections by staying for the cocktail Networking Reception that immediately follows the program.  
  • Enter for a chance to win some wonderful gifts and prizes!
  • Aloft Delray Beach Discounted Hotel Room Rates

LUNCHEON SPONSORS

Aerolase scales your aesthetic business with leading-edge devices for forward-thinking aesthetic professionals who want to deliver top-of-the-line therapies, experiences, and results for the skin. We are a worldwide technology leader for laser skin health. Built on 25 years of research and development, our lasers substantially improve treatment outcomes, patient experiences, and bottom-line revenue. We will have demos available onsite.

Formerly known as Viora, a market leader in advanced medical aesthetic research, development and manufacturing. With a presence in more than 65 countries, Sinclair's non-invasive products address a wide range of solutions, treating today's most commonly requested applications used in anti-aging, body & facial contouring, cellulite reduction, acne clearance, hair removal and more. We will have demos available onsite.

RECEPTION SPONSORS

 

ImprimisRx is pioneering a new commercial pathway in the pharmaceutical industry, using compounding pharmacies for the formulation and distribution of high quality, proprietary, compounded formulations. We are patient focused and we do this by partnering with healthcare providers to ensure high quality medications at affordable prices for your patients.

 

MDPen helps our practitioners to deliver real results with the world's most powerful microneedling pens, RF MicroNeedling platforms, complete PRP systems, and Professional Skincare. We support our practitioners with comprehensive training, marketing materials and live customer support.

VENDORS

Contact

Gina Hardiman 
American IV Association 
260-431-7100 
gina@americaniv.com 

Interested in Exhibiting? 

Contact Gina
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The IV Hydration Therapy Business Academy

This one-day IV Hydration Therapy Business Academy will provide an overview of the best business, marketing, operation, legal and regulatory practices in the industry. It is designed for owners, operators, and providers that are interested in learning how to create, grow, and/or expand a successful IV Hydration Therapy business by applying a combination of technical and business skills.

Understanding regulations within the IV hydration therapy industry can be challenging as they often vary state-by-state with multiple regulatory agencies being involved. Learn more about IV hydration therapy business legalities that providers and owners should be attentive to. This Academy is for those that want to:

  • Open a new IV hydration therapy independent business
  • Transform part of their existing practice to add IV hydration therapy services
  • Create additional recurring revenue streams
  • Build financial independence while doing what you love
  • Gain knowledge from real world industry leading experts in business, marketing, and regulatory compliance

AGENDA

8:00am-8:30am

REGISTRATION

8:30am-8:40am

Welcome

8:40am-9:20am

The Top 10 Tips (and Potential Mistakes) When Opening Your New Office

No matter how long you've been in practice or how much experience (or cash) you bring to the table, going out on your own is never easy. Join this session for top tips when opening your practice including following legal and compliance guidelines, negotiating your contracts, navigating the world of vendor selection, hiring a rockstar team, selecting products and equipment and more!

Presented by: Mara Shorr, Partner, Shorr Solutions

9:20am-10:00am

E-Commerce, Subscriptions and Memberships for IV Therapy

There's a lot of competition out there! How do you stand apart without cutting prices and starting a race to the bottom? Dr. Jonathan Kaplan, a board certified plastic surgeon and founder/CEO of BuildMyHealth will discuss how he and his team market their IV bar. Through e-commerce, subscriptions and memberships, he'll discuss their path to success with loyalty rather than steep discounts. Subscription business models are ones that charge clients a recurring fee for access to your product and services, however, on a deeper level, they are about building strong client relationships. Clients who already see value in what you are providing, turn into loyal followers who become reliable repeat customers and great referral sources. The higher the client retention rates are, the lower your acquisition costs long term. During this session, learn how to successfully include IV therapy and supplemental injections for your online store. Additionally, understand how subscriptions and memberships can incur loyalty without steep discounts. 

10:00am-10:30am

BREAK AND NETWORKING WITH EXHIBITORS

10:30am-12:30pm

Overview on State-Based Rules and Regulations Affecting the IV Hydration Industry

Learn the best way to structure an IV hydration therapy business including who can own, independent practice vs existing business, and the type of corporation for long-term success. Understand scope of practice for mid-levels, delegation requirements and whether a Medical Director must be onsite and see every patient. In addition, the policies and training necessary to operate compliantly and well. Identify best practices in hiring and marketing while remaining compliant.

Presented by: Jeff Cohen, Founder, The Florida Healthcare Law Firm

12:30am-1:30pm

LUNCH AND NETWORKING WITH EXHIBITORS

1:30pm-2:10pm

Understanding the Differences Between 503A vs 503B Compounding Pharmacies, Quality Systems for Each Type of Pharmacy and Examples of Preparations Available from Both

With millions of medications being compounded each year in the US to meet unique needs of patients, both 503A and 503B pharmacies play an important role in the healthcare industry at different levels. A major element in pharmacy practice is the very important art and science of compounding medicines to meet the unique needs of patients. However, why do we need to know and understand the differences between the two and when is it appropriate to utilize each? This presentation will cover the differences between 503A compounding pharmacy and 503B outsourcing facility, the differences between the quality systems requirements for both. What you need to do and is required when a clinical practice is missing IV bags and what the different federal requirements are for a pharmacy versus a medical practice.

Presented by: Jennifer Kraatz, MSPharm, Regional Business Director, ImprimisRx

2:10pm-2:45pm

Commercial Real Estate Fundamentals for IV Hydration Therapy

For most IV hydration and healthcare practices, real estate is the second highest expense behind payroll. The difference between a properly or poorly chosen site and negotiated transaction can benefit or cost tens to hundreds of thousands of dollars over a ten-year period. With this much at stake, every consideration and transaction are paramount to maximizing profitability. Being educated on commercial real estate fundamentals can increase the potential to make your practice a success.

Presented by: Alicia Calderin, Agent, CARR Realty

2:45pm-3:15pm

BREAK AND NETWORKING WITH EXHIBITORS

3:15pm-4:00pm

Best Practices in Hiring and Marketing While Remaining Compliant

Should you hire employees or independent contractors? What are your rights and what are your employees' rights? How about non-competition & non-solicitation agreements? During this session learn how to protect your business while creating loyal employees. We will also be discussing the laws surrounding referrals and gifts, fee splitting and the legalities. 

Presented by: Jeff Cohen, Founder, The Florida Healthcare Law Firm

4:00pm-5:00pm

Fueling the Future of Your Clinic: Marketing & Management Strategies for Success

Uncover the core four strategies to effectively launch, grow, and scale the modern IV clinic. Within this course, attendees will learn high-impact digital marketing tactics, how to build a social media strategy, how to improve lead conversion with internal processes and staff training, and how to develop a unique selling proposition for your practice.

Presented by: Audrey Neff, Director of Marketing, Patient Now

5:00pm-6:30pm

NETWORKING RECEPTION WITH EXHIBITORS

Join your colleagues, presenters, and vendors for a cocktail reception that immediately follows. Ask questions, share stories, and learn more about what makes this industry so special!  

*Please note that the program is subject to change and will be updated directly

  • Lunch is provided
  • There will be time for Q&A with the presenters, bring your questions
  • A cocktail reception immediately follows, network with your peers, presenters & vendors (and don't miss the raffle)

Early Registration AIVA Membership is Available at Checkout

Register for AIVA Membership and automatically be enrolled when the website launches. Memberships available:

Pro

  • Access to monthly industry newsletters
  • Discounted access to the career center – 10%
  • Selection of complimentary patient template forms
  • 15% discount on forms, policies and procedures available in the online marketplace
  • Exclusive entertainment and travel discounts
  • Access to insurance specifically designed for IV hydration providers, operators, and owners
  • Complimentary live and discounted recorded access to member only webinars on a wide range of topics covering the IV hydration therapy industry
  • 5% discount to AIVA events - virtual and online

Elite

  • Access to monthly industry newsletters
  • Discounted access to the career center – 20%
  • Expanded selection of complimentary patient and policy & etiquette forms including employment practices commonly used forms
  • 25% discount on forms, policies and procedures available in the online marketplace
  • Exclusive entertainment and travel discounts
  • Access to insurance specifically designed for IV hydration providers, operators, and owners
  • Access to detailed, state-specific laws and regulations for your state. Additional states are available at $399 each, a maximum of 4 states may be purchased
  • Complimentary live and deeply discounted recorded access to member only webinars on a wide range of topics covering the IV hydration therapy industry
  • As an Elite member, you have access to deep discounts on IV hydration products and services through our group purchasing program
  • 15% discount to AIVA events – virtual and online
  • A complimentary 15-minute consultation with our legal experts and future discounted services
  • Discounted membership to our app