Join the California Center for International Trade Development (CITD) for an Inbound Trade Mission with pre-qualifiedbuyers from Southeast Asian countries. This mission provides an opportunity for California specialty crop companies to participate in the growing baking ingredients market, specifically bulk dried fruits and nuts, in these respective countries.

Registration Fees

There are no fees associated with this trade activity.

When & Where

  • 09/15/22: Site Visits (Fresno/Madera) & Business-two-Business Meetings (Clovis)
  • 09/16/22: Site Visits (Delano - Fresno)

Qualification Criteria

(All conditions must be met)

  • Business must be based in California
  • In business at least 1 year
  • Have a qualified specialty crop product, as defined by USDA, that can be exported, e.g. bulk dried fruits and nuts) Check here!
  • Product(s) grown and produced in California


Frank M. Nuñez 
Center for International Trade Development, State Center Community College District 

Funding Source

The Southeast Asia Bulk Dried Fruits & Nuts Inbound Trade Mission is funded by the 2021 Specialty Crop Block Grant program, and is presented by the Center for International Trade Development, State Center Community College District in cooperation with the California Department of Food and Agriculture.
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Why Should I Attend?

  • The U.S. has a robust trade and investment relationship with the ten countries that comprise the Association of Southeast Asian Nations (ASEAN).
  • ASEAN collectively is the U.S.’s fourth-largest goods trading partner and together represents a market with a GDP of more than $3 trillion and a population of 667 million people.
  • U.S. total exports (domestic exports plus re-exports) of agricultural products to ASEAN totaled $13.6 billion in 2020, with tree nuts at $1.3 billion and processed fruits and vegetables at $827 million.
  • U.S. products are well-positioned to enter the market as consumers are already aware of the premium quality and price of the products, allowing for the products to remain competitive when accounting for export costs.
  • The ASEAN region is experiencing large economic growth and is expected to continue to do so in the coming years.
  • Meet with 5+ buyers representing ASEAN countries in one California location.

What Should I Expect?

  • Valuable market research, including industry sector information and buyer profiles.
  • Showcase your facility and productline during site visits.
  • Meet one-on-one with prospective buyers during business-to-business (B2B) meeting sessions.
  • In-country representative provides briefing on regional economic and business conditions.

Suitable Products* Include:

  • Bulk: Dried Fruits, e.g. Raisins, Prunes, Dates, etc.
  • Bulk: Tree Nuts, e.g. Almonds, Walnuts, Pistachios, etc.

*Only California companies with specialty crop products, as defined by USDA AMS and grown in California, can participate.


  • There is no fee to participate in this activity.
  • Registration deadline: September 9, 2022