Join the California Center for International Trade Development (CITD) for an opportunity to showcase *qualified California consumer-oriented food/beverage products at the world's largest annual food and beverage trade show - Gulfood! This trade mission provides a limited opportunity for California specialty crop companies to exhibit products and participate in pre-arranged business-to-business meetings.

When & Where

  • 02/19/23: California Delegation arrival in Dubai
  • 02/20/23 - 02/24/23: Shared Exhibition & Business-two-Business Meetings (Gulfood Trade Show)
  • 02/25/23: California Delegation departs to U.S.A.

Qualification Criteria

(All conditions must be met)

  • Business must be based in California.
  • In business at least 1 year.
  • Have a qualified consumer-oriented food/beverage product made up of 50% or more of a California specialty crop(s), as defined by USDA, that can be exported. Check here!
  • Have the product capacity to fill and export orders.
  • Product(s) grown and/or produced in California.

CITD and CDFA will review registration information on a first come, first serve basis. Those that meet all qualification and determined eligible will be allowed to participate. DO NOT purchase airfare until approval to participate confirmation has been received.


Frank M. Nuñez 
Center for International Trade Development, State Center Community College District 

Funding Source

The Gulfood 2023 Trade Show & Trade Mission is funded by the 2021 Specialty Crop Block Grant program, and is presented by the Center for International Trade Development, State Center Community College District in cooperation with the California Department of Food and Agriculture.
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Why Should I Attend?

  • The CITD has secured a large presence (32 sqm) in a high-traffic area of the U.S.A. Pavilion.
  • Meet and connect with top buyers and leverage the power of face-to-face meetings.
  • Provides the opportunity to learn from industry leaders and peers.
  • Major deals are signed at Gulfood.
  • Do business in one of the world’s safest and well-connected hubs for business travelers. Gulfood is organized by DWTC, with a proven track record of hosting the world's safest events during the pandemic.
  • 48% of exhibitors used Gulfood as an entry point into the market.
  • 60% of visitors expect to increase the value of their purchases.

What Should I Expect?

  • Showcase your products in a shared "California" themed exhibit space.
  • Meet one-on-one with prospective buyers during business-to-business (B2B) meeting sessions.
  • Valuable market research, including industry sector information and prospective buyer profiles.

Products & Participation:

  • *Consumer-oriented food/beverage products made up of 50% or more of a California specialty crop(s), excluding water.
  • A list of approved specialty crops, as defined by USDA AMS, can be found here.
  • Only California companies with products grown or produced in California can participate in this trade activity.


  • $2,500 Registration Option #1 (limit 6 companies): 
    • Shared exhibit space with California delegation (6 companies)
    • Includes hotel accommodations and group transportation.
    • Only 1 person per company can participate in trade activity.
    • Airfare & expenses are not included.
  • $250 Registration Option #2 (limit 20 companies): 
    • Digital catalog participation available.
    • Company logo on banner.
    • Company and product information included in looping presentation.
    • CITD staff will provide booth visitors with company introductions, answer basic questions, and direct them to your company representative of choice.