Friday, January 27, 2023 from 9:00 AM to 10:00 AM EST
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Joe Suter 
Endurica LLC 

Winning on Durability - Rubber Fatigue DOES NOT EQUAL Metal Fatigue 

There are many ways that the fatigue behavior of rubber differs from that of metals. Join us to learn about one of the most astonishing differences: the tendency of larger mean strains to significantly INCREASE the fatigue life of some rubbers! 

Find out:

  • How far can you push this counter-intuitive effect to gain a performance advantage in your applications? 
  • How can you accurately measure and anticipate the effect via testing and simulation? 
  • What are the physics governing the effect? 
  • Why is Critical Plane Analysis necessary to accurately predict fatigue life for large mean strains? 
  • What is the temperature dependence of the effect? 

Get answers to all of these questions and get ready to get durability right!  

Your presenter is Endurica's founder and president, Dr. Will Mars. An international leader in the failure mechanics of rubber and elastomers, Dr. Mars has received numerous awards for his scientific contributions including the 2022 Herzlich Medal (the highest award in the tire industry) and the 2020 Tibbetts Award (by the U.S. Small Business Administration for cutting-edge technology), is the author or co-author of 50+ peer-reviewed publications and holds four patents. His expertise spans what he calls the "special effects" of rubber and elastomers in material characterization, product evaluation, constitutive modeling, crack nucleation, fracture mechanics, and fatigue life prediction methods.

Can't Attend Live? 
No worries! Register now, and we will send you the recorded session after the webinar.