When

Thursday, November 3, 2022 from 9:00 AM to 10:30 AM CDT
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Where

This is an online event.

Contact

SCORE Twin Cities
twincities@scorevolunteer.org
There’s no fee for most of these workshops, however, your tax deductible donation would be most welcome. As a 501 (c) 3 nonprofit with all services delivered on a volunteer basis, we rely on the support of our donors to continue delivering great value to the community. Thank you. Donate Now
Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.   

Every business has pricing opportunities, and it’s been a “hot” year for inflation and pricing actions across the economy. Big businesses can afford pricing consultants and expensive insights to turn opportunities into wins. How about some pricing wins for start-ups, small & medium sized businesses? This workshop is for you! 

At EBITDA Catalyst, we believe that pricing expertise should work for everyone, not just the Fortune 100!  Our Mission Driven Pricing framework includes training small and medium businesses in our communities through our Pricing Workshops, customized to each SMB we train and offered at www.ebitdacatalyst.com/smb 

In this Score workshop, we will follow our tried and true framework and share pricing wins that apply across industries in these categories:

Pricing Power

What drives pricing power? Costs & inflation … Understanding competition, and when it’s a sideshow … Social impact of pricing 

Segment & Conquer

Why choices and customer segments matter, yet can backfire … Tools of segmentation … Self-selection

Max Profit

When to increase prices … Financial impact of price moves … Why margins matter

Value Based Selling

Win more at higher prices? "Will I?" or "Which One?" Give & Get playbook

Pricing Psychology

The comparing mind: turn it to your advantage … Framing value & price 

Across each category of topics, we will pragmatically pursue and cross reference these learning objectives:

  • Build understanding of pricing strategies - which most apply to you?
  • Recognize and avoid common mistakes - keep both your profits and your reputation!
  • Value Pricing execution - keep the “how do I implement” in mind!
  • Building an action plan - what are some 80/20 actions you can take today

Presented by: Robert Ribciuc, CFA, CPP, Founder & Managing Partner, EBITDA Catalyst 

Robert Ribciuc, CFA, CPP is the Managing Partner of EBITDA Catalyst, a boutique consulting firm specializing in pricing strategy & execution advisory with a core focus on middle-market, mission-driven clients. EBITDA Catalyst serves high-growth Consumer brands, Software / SaaS and Services firms, as well as leading Private Equity firms with value-creation and due diligence projects in various industries. As part of its Mission Driven Pricing framework, EBITDA Catalyst invests back in our communities, advising pro-bono a variety of nonprofits to optimize pricing and monetizing their services, events, and more. EBITDA Catalyst is proud to be a disability-owned business enterprise (DOBE) certified by Disability:IN.

Through its Pricing Power Workshops, EBITDA Catalyst also trains start-ups, small businesses and medium-sized businesses in our communities (SMB’s), at cost (limited 3 per quarter): www.ebitdacatalyst.com/smb

Robert has “done the job” as Head of Pricing at multiple global organizations, and is a sought-after thought leader on podcasts, at pricing conferences, and in pricing publications. Robert has a BA in Applied Math from Harvard, an MBA in Finance from the University of Chicago, and a CFA from the CFA Institute. Learn more at: www.ebitdacatalyst.com