This hands-on workshop covers key social media platforms, how they work and how to use them effectively. We’ll discuss building social media networks, increasing your following and increasing engagement, as well as managing multiple social media platforms and measuring and analysing impact.
Use social media more strategically, in conjunction with your other marketing
Understand and learn from statistics and analytics
Make use of relevant social media tools and techniques to help your organisation increase engagement online
Discern the different roles and areas of overlap between the various social media platforms
Virtual Trainer: Ned Potter
Ned Potter is an Academic Liaison Librarian at the University of York (UK), and a Trainer for various organisations including the Bodleian, the NHS and the British Library in the UK, and PiCS in Australasia.
His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Twitter at @ned_potter.
This is an online class. Access information will be emailed one week ahead.
Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.
This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services.
For FY2022-23, the total state and federal budgets for NEFLIN's programs are $688,109. 42% of the total costs ($288,109) are supported by federal funds, and 58% of this program ($400,000) is supported by state funds.