RecessionProof Webinar    


Thursday, February 2, 2023 from 1:00 PM to 2:00 PM PST
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Liz Harsch/Tailor-Made Advertising 
Tailor-Made Advertising 

Register Now!About Your Presenter:
Liz Photo 15 Liz Harsch of Tailor-Made  Advertising has been helping  small businesses make more of  their marketing budget since  1988. She has been awarded by  Constant Contact as an All Star  Email Marketer and is Master Certified and an Authorized Local Expert to present Marketing, Email Marketing and Social Media Workshops and offers other Small Business Workshops. For more information to improve your traditional or online marketing program contact Liz at Tailor-Made Advertising by email at or by phone at 310-791-6300.    


Thursday: February 2, 1-2PM PST

Recession-Proof Your Business—Tips To Thrive!

It's Time To Recession-Proof Your Business:  Whether we are experiencing a long or short recession, there are several key steps you can take to achieve your company's growth.  Effective planning is the answer, from cutting unnecessary costs to engaging your customers with the most cost-effective marketing tools available to reach your goals. There are always opportunity in change, so get my 10+ tips on thriving in this environment and pushing your company or organization to the next level while optimizing your marketing budget.

This Workshop Will Teach You:
  • What to expect when marketing during a recession. 
  • 10+ tried and tested tips on how to thrive in a recession.
  • Customer retention tips and tricks. 
  • How to find new markets in a competitive culture.
  • Where to put your marketing dollars and where to trim your spending. 
  • Where to find media deals, negotiations and co-op marketing opportunities.
  • Messaging that works and helps you rise above the noise.
  • Downsizing, rightsizing and finding your media mix.
  • The structure & tools to create responsive content that motivates action.
  • Finding a new market and motivating new leads cost effectively.
  • How to get search engines moving to share your content where it does the most good.
SBDCEC This Workshop is sponsored by Southbay SBDC, Tailor-Made Advertising & Constant Contact, so it is FREE to attend.