SCORE Presents

 Concept of Branding, Your Brand/Audience Strategy

This webinar will discuss what a brand really is and how it impacts your user base.  Your brand isn't just a logo or slogan, it's every interaction a person has with your company.  How do you build a brand that connects you to them?  What process works, what doesn't?  What is actually important vs. what we think is important?

While your brand as a whole may be cohesive, you need to have a digital specific strategy.  What is the goal of your website? How are you going to reach it?  What parts of the digital spectrum are going to work together to help you achieve that?

Our presenter is Ang Jandak.  Ang is a marketing professional with over 16 years in the marketing industry with a focus on digital.   Ang believes people are the foundation of any business. She is adamant about creating and streamlining processes so people can focus on people, not paperwork.