Content that Connects

You know you have great products and services to offer, but sometimes getting your message out there is like slogging through wet cement.

How can you get the word out to the people who will buy from you in a way that they will understand and identify with?

In this comprehensive content workshop, we will show you how to create marketing collateral that connects with your customers.

Walk away with tangible and practical tips you can implement right away when crafting social media posts, email marketing, blogs, web copy, and more.

In this webinar, we will cover:

• How to identify your ideal client and clearly describe who they are and what they value
• How to use storytelling to show your customers how you make their life better
• Four effective types of content and how to use them in your business throughout your marketing materials
• Why engagement matters
• Your questions answered
• And more!

This workshop is for brick-and-mortar business owners, entrepreneurs, solopreneurs, coaches, consultants who are ready to get their message out effectively across multiple platforms.

Presenter Emily Aborn is a Content Writer and Owner/Founder of the women’s entrepreneurship community, She Built This. She lives in Temple, NH with her husband, Jason, and their nine-year-old snuggle-loving dog, Clyde. She enjoys hiking, reading, being a Jeopardy contestant from her couch, and writing. https://www.emilyaborn.com/