Friday, April 14, 2023 from 9:00 AM to 10:00 AM EDT
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Joe Suter 
Endurica LLC 

Winning on Durability 16 - Getting the Most from Crack Growth Testing 

Having an impact with your durability analysis and predictions starts with good materials data. Methods for rubber crack growth testing have improved significantly in recent years.  You can now get reliable data and analysis for even the most demanding cases like filled natural rubber compounds. Join us to learn about the recent advances and how to get the most from your crack growth testing and analysis! 

Find out:

  • What are the physics governing crack growth in rubber?
  • How does the choice of specimen geometry impact your results?
  • How can you get reliable results, even for strain-crystallizing materials?
  • How can Endurica procedures and software enhance test result accuracy and lab productivity?
  • How can you use this data to predict fatigue life in your product?

We are excited to welcome Tear & Fatigue Analyser user, Dr. Lewis Tunnicliffe, Principal Scientist at Birla Carbon, to the webinar. Dr. Tunnicliffe works in Birla Carbon's rubber product development group based at their central technical laboratories in Marietta, GA, USA. He has a background in rubber science and technology and holds a PhD in materials science from Queen Mary University of London. His research interests include viscoelasticity and fracture of rubber. Birla Carbon is the world's leading sustainable manufacturer and supplier of carbon black additives.

Your presenter is Endurica's vice president, Dr. Tom Ebbott. A tire industry veteran known for his leadership in driving advances in engineering workflows across a global organization, Dr. Ebbott joined Endurica in 2022 after a 35-year career at Goodyear. While at Goodyear, he held various technical and leadership positions with experience in modeling and simulation, materials modeling and characterization, and product development. He was a major contributor to the technical partnership between Goodyear and Sandia National Laboratories, a role which gave him experience with large scale computing. He also spent 2 years at Goodyear’s technical center in Luxembourg as the Manager of Computational Mechanics. He has received numerous awards for his scientific contributions including 4 Superior Paper awards from the Tire Society.  

Drs. Tunnicliffe and Ebbott will answer your materials characterization questions and you will see a live demo that will help you to get durability right!  

Can't Attend Live? 
No worries! Register now, and we will send you the recorded session after the webinar.