A Sneak Preview of Space Base California

Happy New Year! SEC's March Presentation: 

What does a destination guest experience have in common with the
first people to paint on cave walls? Stories, it turns out, are how
the human brain constructs reality. This relaxed and entertaining
presentation will focus on how we design guest experiences from
selecting high-tech ride systems to picking color palettes.

Our speaker will explore how a multi-disciplinary team is bringing
Space Base California to life in Lompoc. This planned destination,
adjacent to Vandenberg Space Force Base, will offer an entirely new
way to educate, inspire, and entertain.

Our Speaker: Bob Allen, Creative Director of Pale Blue Dot Ventures and Founder and Chief Storytelling Officer of IDEAS

Bob Allen has held a variety of positions with Disney's live
entertainment divisions at Disneyland, Disney World, and Disneyland
International. He's led teams designing several attractions that
would become part of EPCOT, including Spaceship Earth and The
American Adventure. He was responsible for all facilities and
services at Disney-MGM Studios as well as the operation of Disney
IDEAS (Innovation Design Entertainment Art and Storytelling), a
full-service content studio.

In 2001, he formed Integrity Arts and Technology, Inc, which bought
out IDEAS. Today, IDEAS is a branding and experience design firm
using the power of purposeful storytelling to create brands,
transform organizational cultures, and design and enhance immersive
experiences. IDEAS' 3500+ diverse projects have included designing
urban developments in China, re-engineering the Walter Reed Hospital
patient experience, designing the guest experience for Spaceport
America, inventing new genres of themed entertainment, and creating
an original animated series helping school kids to be more fit. 

To RSVP: Press the "Register Now!" button below. You'll receive a Zoom invitation by email when you register, and a reminder prior to the event.