Major gifts can often seem like Big Foot—there is a legend that they exist, other organizations seem to get large gifts, but there’s just not enough evidence that it’s real to you. According to Giving USA, individual donors comprise 75% of all philanthropy each and every year. Rarely do donors make major gifts as first-time contributions or to organizations they’ve just gotten to know.

This session explores three core truths to help you shape a multi-channel individual donor engagement plan that attracts, inspires, and retains donors at all levels from Annual Fund supporters to mid-level donors and ultimately major gifts investors.

CFRE Credits: 1

Cost: AFP Member - $15, Non-Member - $30

Barbara O’Reilly, CFRE

Founder and Principal, Windmill Hill Consulting, LLC

Barbara O’Reilly is an AFP Master Trainer and a frequent guest presenter on various webinars hosted by AFP, AFG, Network for Good, DonorSearch, Bloomerang, OneCause, Qgiv, Boardable, UST, Firespring, and Candid.

Her consulting firm, Windmill Hill Consulting, helps non-profit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.